Mercedes-Benz are looking to make another major headline in the NFL when it was announced this morning that the luxury car line will purchase the rights to name the new Falcons Stadium.
According to Don Muret of Sports Business Daily will have its name attached when the Falcons open up new stadium in 2017. Mercedes-Benz also has big business with rival NFC South New Orleans Saints. Mercedes-Benz has a 10-year contract, which began in 2011, for the naming rights to the New Orleans stadium. Lyons Yellin of WWL-TV in New Orleans pointed out that the news could kick the rivalry to another level with the Falcons:
— Lyons Yellin WWL-TV (@LyonsYellin) August 21, 2015
The $1.5B stadium, designed by HOK and being built by Hunt Construction and Holder Construction, opens in 2017.